WHRO, Hampton Roads public broadcaster,
announced today that it has received the inaugural
Education Center Enterprise Innovation Award
from the National Educational Telecommunications
Association (NETA), a professional association
that serves public television licensees and
educational entities in all 50 states, the
U.S. Virgin Islands and Puerto Rico.
The award, the first given by NETA, recognizes
the evolution of public broadcasting into
public media, and the reorganization of public
broadcasters educational services for
measurable impact, efficiency, cost-savings,
and stronger market position. The NETA Education
Center Enterprise Innovation Award reflects
the evolution from legacy services to public
media.
In presenting the Award, NETA noted that [WHRO]
has long been an innovator. In 1995, this
station was featured as a model Station for
the 21st century in the CPB annual report
to Congress, and theyve continued to
build on their educational vision. In their
own words, the stations goal is to be
the best and preferred provider of non-commercial,
technology-based, educational
products and services for their educators
and students
All of us at WHRO are proud of this
recognition, said Bert Schmidt, President
and Chief Executive Officer. Its
particularly gratifying coming from NETA,
such a well-respected industry leader.
WHRO is a public service media company that
promotes education, culture and citizenship
to the citizens of Hampton Roads, Virginia
through a variety of telecommunications services.
Thousands of viewers and listeners tune in
to broadcast programming on WHROs four
public television and seven public radio stations
every day. Since its founding in 1961 to support
education, WHRO has employed creativity and
technology to serve its mission to enrich
audiences through content that engages, educates
and entertains. Owned by 18 local school divisions,
WHRO delivers educational and new media services
to 286,000 students and 25,000 educators per
month as well.
The National Educational Telecommunications
Association is a professional association
that serves public television licensees and
educational entities in all 50 states, the
U.S. Virgin Islands, and Puerto Rico. NETA
connects people and ideas, by providing quality
programming, educational resources, professional
development, management support, and national
representation.